digital producer
production & project leadership
los angeles & orange county
ABOUT ME
Hello.
I am a digital producer with over 13 years of experience with campaigns, platforms, and activations, including:
CMS and shopping sites, native and web apps, dynamic display media, immersive 3D WebGL experiences, CRM and lead generation, brand/media/technology partnerships, and 360 campaigns.
I have led projects from the agency, partner and brand side, and overseen 7-figure production budgets. My skill set spans all phases of production from requirements gathering, ideation and scoping through design and development, deployment and maintenance. From managing teams of producers, creatives, devs and clients, I understand how to delicately balance the dynamics (and sometimes competing needs) across creative, technical and marketing groups.
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I love this field for the blend of art and science, and the challenge of bringing valuable experiences to people through the use of modern data-driven design and agile-based project management methodologies.
When I'm not doing producer things, I love to run, travel, hike and photograph landscapes.
I am currently freelancing throughout the LA and OC areas.
skills & experience
I have worked in design, marketing and advertising for almost 15 years, with 10 years dedicated to digital production and digital project management. My expertise particularly lies in navigating the complexities of large, national, multi-channel campaigns. I have an interest in the application of progressive project management methodologies within agency process, and place high value on integrative creative processes that leverage data to design intuitive and meaningful experiences. I have freelanced on a remote and onsite basis, managing teams across various timezones.
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Project Management
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Account Management
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Certified ScrumMaster (CSM®)
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Scoping and Bidding
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Project Planning & Briefing
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Brand, Media & Tech Partnerships
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Integrated 360 Campaigns
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WCAG 2.0 ADA Compliance Design & Implementation
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UX Research & Testing
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Process Creation & Implementation
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Market Localization
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Responsive Design
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Ecomm and CMS Websites (AEM, Headless)
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Native and Web Apps
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Dynamic & Rich Display (DCM)
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Brand and Digital Design Systems
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Brand & Digital Strategy
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New Business Pitches
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Basecamp, Trello, Flow, Jira, Confluence, Smartsheet, Invision, Asana, Microsoft 365, Google Suite, Frame.io, Figma
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Team Training and Management
when in doubt, simplify.
Eric Ries, The Lean Startup
brands
Hyundai Motors
Genesis Motors
Kia Motors
Lexus
Oakley
Capital One
NBA
Adidas Originals
Old Navy
The North Face
The Walking Dead
Sony Pictures
Disney Channel
Radio Disney
Focus Features
Dreamworks
RealD 3D
Warner Bros
The History Channel
Demand Media
eBay
Adobe
Sony VAIO
Samsung
Flywheel Sports
Coors Light
Quaker Oats
NatureMade
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awards
Google x NBA Pixel Arena App
Genesis.com Redesign
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Flywheel "Fly Anywhere"
At-Home Bike App
2018 Bronze Clio Sports
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Hyundai Genesis AR App
2015 IAC Best Auto App
The Walking Dead Chop Shop App
2015 Gold Clio
2015 Cannes Lions Shortlist​
2014 Silver Effie
2014 One Show
2014 Webby
2014 National Gold ADDY
2014 SXSWi Finalist
2014 Ad Critic Top 20
2014 IAC Best of Show
iTunes #1 Auto Lifestyle App
2014 Digiday Best in Show
2014 Cannes Lions Shortlist
2014 IAB MIXX Silver
agencies
Innocean USA
Jam3
72andsunny
Team One
R/GA
AKQA
David & Goliath
Phenomenon
Heavenspot
Sid Lee
TVGla
Saatchi & Saatchi
projects
I manage the full lifecycle of interactive projects.
requirements gathering and discovery → scoping and definition → UX and visual design
frontend and backend development → QA → deployment → maintenance and optimization
I have a wide breadth of experience leading different types of digital projects, with a deep knowledge in delivering website and web/native applications - especially 3D experiences. In addition to running projects from inception to delivery, I also have extensive experience with joining teams mid-flight to lead projects to delivery. As a freelancer, I have learned to be quick to adapt to new processes, teams and needs, jumping in to support and lead with minimal transition time.
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"She’s a strategic and creative thinker, helping bring the best product to life with her commitment, understanding of the medium and target consumer. She’s a team player that inspires her team to bring their best work to the table. I love her can do attitude and professionalism, and ability to lead initiatives to success."
- Executive Producer
"I’ve been fortunate to have worked with her... on a few of the most impactful digital products that Innocean has put out. Among the many ways Ashley will help push an idea forward, it’s her attention to detail and managing complexities that, as a creative lead, I found so important. Also as a creative lead, I always find it critical to have a creative partner in the producer role and with Ashley this has been the case."
- Creative Director
"But Ashley is so much more than just a producer. She exhibits an exceptional level of business acumen, and easily sees the bigger picture from both the client's and the agency's perspective. She contributes high-level creative and strategic thinking on every project she is involved with, and has a knack for keeping creative teams on strategy, while balancing budgets and timelines."
- VP of Technology
RECOMMENDATIONS
View LinkedIn for more.
let's connect
I'm based in Long Beach, and partner with agencies and brands located throughout the greater LA and OC areas.
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